Girl Grip Local Edition at Plaza Singapura Features Seven Stores
Plaza Singapura has launched the "Girl Grip" Local Edition campaign, celebrating the everyday essentials that fit in one hand. The campaign features limited-edition items from seven stores: Alchemist (01-50), Best Perfume Store (B1-26/27), Killiney Singapore (B2-35/36), Munchi Pancakes (B2-41), Sahur's Art (B1-32C), SK Jewellery (01-27/27A), and Tiong Bahru Bakery (01-23).
Local Edition Collection
The Local Edition collection brings together items from participating stores. Highlights include a croissant on a red cup with 60th anniversary branding, a blue Alchemist cup, a Killiney coffee cup, a purple Bloom pen, a rainbow-coloured eraser, and a white bag with a "Majulah" lion logo and star pattern.
Alchemist and Bloom
Alchemist at 01-50 contributes its branded coffee cup to the campaign. Beauty brand Bloom offers 10% off the first order with the code BLOOM10. The curated items also include sunglasses and a handbag charm featuring a fish and zongzi character design.
Sahur's Art Beauty Picks
Sahur's Art at B1-32C showcases a red lipstick tube as part of the Local Edition. The campaign also features a pastry atop a black travel mug with illustrated sleeves depicting a salon and cafe interior, a brown leather wallet with a keychain attachment, and a beaded bracelet.
Killiney Singapore Treats
Killiney Singapore at B2-35/36 brings its branded coffee cup and a dark chocolate donut to the campaign. Sahur's Art contributes a beige lipstick, paired with a rainbow keychain charm and beaded bracelet against a backdrop of red carved wooden paneling.