MINNIE of i-dle Launches OWNDAYS Photoshade Collection at Plaza Singapura

MINNIE of i-dle Launches OWNDAYS Photoshade Collection at Plaza Singapura

MINNIE of i-dle drew crowds to Plaza Singapura on 26 July 2025 for the launch of OWNDAYS' Photoshade lens collection. The K-pop star appeared at the L1 Atrium to introduce the new eyewear line and interact with gathered fans. The event combined a pop-up showcase with a meet-and-greet opportunity at the heart of Orchard Road.

OWNDAYS Photoshade Pop-Up at L1 Atrium

The immersive pop-up showcase at Plaza Singapura's L1 Atrium highlighted OWNDAYS' latest Photoshade lens technology. MINNIE shared her favourite frames from the collection with attendees, demonstrating the tinted lenses that adapt to varying light conditions. The interactive display allowed visitors to experience the product range firsthand before heading to the permanent store location.

Shop the Collection at OWNDAYS (03-04)

The Photoshade collection remains available at OWNDAYS' permanent outlet on Level 3, unit 03-04, at Plaza Singapura. The store carries the full range of frames and lens options featured in the pop-up showcase. Shoppers can explore the same styles Minnie showcased during her appearance.

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