Marketing Executive/Senior Marketing Executive

Plan and implement marketing strategies and plans in order to meet the company objectives. He/She needs to manage all the marketing activities of the assigned brands, with thorough understanding of the market situation/consumer needs and implement strategies/plan alternations as needed.  

Job Description:

·       To develop, plan and execute all branding and marketing plans/programs to achieve a set of business goals and strengthen brand equity

·       To manage the campaign budget to deliver all the marketing activities, ensure timely evaluation and efficiency against marketing investment

·       To manage equity communication and ensure consistency on the articulation of equity’s desired image and position including all consumers touch points such as instore design/POP, above-the-line communication, public relationship activities, social media and all owned media platforms

·       To develop a strong Integrated Marketing Plan with innovative touch points to reach and persuade target consumers with messaging based on brand positioning and strategy

·       To conduct pre and post evaluation of brand and product performance to generate new product ideas and identify growth drivers of the brand

·       To collaborate with cross-functions, on development and implementation of marketing programs including portfolio/pricing strategy and menu management, customer loyalty programs, balancing financial objectives and customer satisfaction/feedback

·       To drive and manage marketing projects, new product development and other initiatives

·      To ensure the coordination with media and printing vendors on press release, promotions and public relations related materials to be timely and the marketing/promotion materials are in high quality.

Job Requirement:

·       Degree holder in Marketing, Business Administration, or related disciplines

·       Minimum 3 working experience in advertising, marketing communication in F&B or retail industry

·       Self-driven with can-do attitude and ability to deliver quality output

·       Result-oriented with strong business acumen and numeric sense

·       Excellent interpersonal and communication skills

·       Interest working in the dynamic team and passionate about Japanese Culture

·       High proficient in MS office particularly Excel & Powerpoint

·       A senior executive role will be considered based on experience